Gehry Technologies: “Transform the Building Industry and the Practice of Design”

ArchDaily’s Kelly Minner has details on Frank Gehry’s latest project. Rather than yet another flamboyant building facade, this project has a much more ambitious goal:

Today Frank Gehry, co-founder and chairman of Gehry Technologies (GT), announced plans to further his vision to ‘transform the building industry and the practice of design’.  In an effort to redirect the profession back to solving both clients’ and communities’ problems Gehry has gathered together some of the world’s most prominent designers: David Childs, Massimo Colomban, Zaha Hadid, Greg Lynn, Laurie Olin, , David Rockwell, Moshe Safdie, Matthias Schuler, Patrik Schumacher, Ben van Berkel, and Richard Saul Wurman to serve on Gehry Technologies’ board of advisors.

“I am dedicated to giving architects better control of the process so they can deliver the fruits of their imagination, which is what our clients expect. I have gathered a group of my friends together who believe in this mission as much as I do and who can help me find the solutions that will ultimately lead to better buildings throughout the world,” stated Gehry.

Here is what the AIA had to say about Gehry Technologies’ announcement:

“We applaud this enterprise by Gehry Technologies and the Board who are comprised of many AIA members because it is estimated that as much as 30% to as much as 50% of all time, money, materials and resources that go into a construction project do not add value to the final product,” said AIA President, Clark Manus, FAIA. “The AIA has long been advocating for tools such as Business Information Modeling and methodologies like Integrated Project Delivery that can help reduce the inefficiencies in construction projects. We are anxious to see the progress though this effort that will be beneficial for both the industry and clients.”

My favorite quote from Gehry on the new campaign:

The building industry has been slowly but steadily moving toward minimizing individual responsibility and away from producing architecture that solves clients’ and communities’ problems.

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